Linking energy,
linking people and society,
and linking
now and the future
With a wide array of products
ranging from transformers
and switches to smart meters,
TAKAOKA TOKO has contributed to
the wellbeing of society
as a nexus for energy networks for 100 years.
Now, we are poised to
deepen and broaden our role.
In line with the vision
stated in our management philosophy,
we are stepping into a new phase of our endeavor
to become a “SERA company,”
a company that provides
Seamless link of Energy,
fostering closer Relations
between people and society,
and contributing to
the Activation of communities and industries.
Leveraging our strength as a
manufacturer,
we are linking different business areas
and expanding the scope of our operation
from “dots” to “lines”
and from “lines” to “surfaces”
toward the future.
Specifically, we aim to:
deliver optimal engineering-based solutions
by linking equipment and services;
build a carbon-neutral society
by streamlining electric power supply and demand;
and
add new value to energy networks
by using data and digital technology.
SERA is a French word
meaning “will be.”
To remain vital for a sustainable society,
we will evolve into a “SERA company”
that designs the energy networks of the future.
About
About a “SERA company”
In April 2025, we formulated a new management philosophy to define our purpose, vision and credo. A “SERA company” is a vision we aim to achieve in ten years.
Originally, “SERA” is the brand name of our quick chargers for electric vehicles. An acronym for Seamless, Energy, Relations and Activation, SERA embodies our intention to “seamlessly link energy and revitalize people and society.”
“SERA” also means “will be” in French, and thus symbolizes our resolve to continue evolving toward the future.
Based on reflections on and lessons learned from a series of past incidents of impropriety, we have made Safety, Quality and Compliance as our top priorities, and placed the “SQC First” principle at the core of our management and business activities. The “SERA company” vision indicates the direction in which we will head for future growth and the value we hope to create upon restoring the trust of our stakeholders.
In the process of evolving into a “SERA company,” we will increase the competitiveness of our products through the “SQC First” reform which pursues greater safety, quality and productivity, while sharing value across different business operations and organizations to open up a bright future for people and society by delivering energy solutions.
As a next step, we will take concrete action to make the “SERA company” vision a reality, not just a slogan, in our management and business activities. We are now entering the phase of steadily rebuilding our management, business and organizational cultures centering on this vision.
Strategy/
Culture
The two roles
expected of a “SERA company”
We will further improve the manufacturing technologies we have developed over many years and continue to serve as a nexus for electric power networks, while designing future energy networks by bringing together internal and external strengths to share, expand and enhance value from “dots” to “lines” and from “lines” to “surfaces.”
The “SERA company” vision as our management strategy
SERA in
manufacturingDeepening “dots” for evolution
We will refine our manufacturing technologies to continue to contribute to the wellbeing of society by enhancing product value and advancing into next-generation products.
SERA in value chains /
SERA in engineering
Expanding from “dots” to “lines”
-
SERA in value chains
We will realize total optimization of our business operations, maximize the value we offer, and create new services by managing the entire product lifecycle and the value chain process.
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SERA in engineering
We will leverage our engineering prowess to combine our products with those from other companies and offer them as an integrated system. We will also provide one-stop optimal solutions tailored to customer needs, including the energy management system (EMS) and its operation and maintenance services.
SERA in community developmentExpanding from “lines” to “surfaces”
To contribute to community safety, security and wellbeing, we will provide solutions to issues affecting local energy platforms, e.g., by promoting local production of renewable energy for local consumption and building a system to support area-wide business continuity in times of disaster (Area BCP).
Digital SERAEnhancing the value of “dots,” “lines,” and “surfaces”
By using data and digital technology, we will improve and streamline the operation and maintenance of electric power networks and customer premises equipment, and create new value to energy services, such as optimized energy use.
The “SERA company” vision as our organizational culture
“SERA” is also a vision of what we, TAKAOKA TOKO employees, and our organization aim to be: it is the organizational culture we want to build. We will transform our organization to create a culture that motivates employees to co-create and seek higher goals, while acting in accordance with the credo stated in our group’s management philosophy.
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Seamless
Enabling seamless linking across different departments and companies
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Energy
Empowering individuals to unleash their energy to the fullest
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Relations
Expanding the internal and external relations for collaboration and co-creation
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Activation
Taking action to create a bright future for society and customers, as well as for our company and employees
FutureFuture prospects
We will evolve into a “SERA company that designs the energy networks of the future” to achieve the purpose stated in our management philosophy: “To support the energy of people and society through certainty of technology and co-creation for a future brimming with smiles.”
We remain committed to pursuing higher goals to create new value and open up a bright future.
